Designer®& illustrator,in Sydney.
● In-house & freelance
Seventeen years, two channels, one handwriting.
§ 01 - Hello
Aurelia Jiang builds warm, practical visual systems for hospitality, retail, cultural, and product teams.
§ 02 - Currently
- ▸ Design & marketing - Leaf Café & Co
- ▸ Open to new in-house roles + freelance
- ▸ Building a personal illustration set
- ▸ Available for hospo & brand projects
§ 03 - Practice
BrandingPrintIllustrationUIPackagingHospoTypeIconography
§ 04Featured - 3 of 8See all work →
★ NewView project →
- 01 / Branding2023
Morning Hours Coffee®
Franchise identity across 14 cafes, from bean bags and cups to menu boards, promos and shopfront signage.
IdentityPackagingSignageMenus
★ NewView project →
- 02 / Branding2022
Greenline Grocer
A 40-SKU private-label range with one honest system and a growing family of hand-drawn produce marks.
IdentityPackaging SystemIllustration
★ NewView project →
- 06 / Illustration2023-24
Lantern Field
An ongoing riso-printed vector series: girl things, street corners, a little Japanese influence.
RisographVectorSeries
§ 05Two ways to work togetherOne name · one identity
Channel - In-house
For teams
A dependable in-house designer for branding, print, packaging and product comms. Someone who gets budgets, deadlines and the business behind the brief.
BrandingPrintPackagingUI
Channel - Freelance
For cafes & small business
Vector illustration and hospo branding: menus, signage, packaging, and a personal style with street vibes and a little Japanese influence.
IllustrationHospoMenusSignage
§ 06 - Collaborated with
Small teams,
big care.TM
big care.TM
Leaf Café & Co
GME
Kingray
Selpak
Standard Communications
Appetite Branding
Brien Holden Vision
Channel 9
- and more