Morning Hours Coffee^TM

Client: Morning Hours Co.
Year: 2023
Category: Branding
Role: Lead designer
Deliverables: Identity, Packaging, Signage, Menus

SINGLE ORIGIN · 250g

Morning
Hours

ETHIOPIA04:30

Fig. 01

Fig. 01 - Morning Hours Co. final system

Fig. 01.00

§ 01 - Brief

Morning Hours had grown to 14 cafes wearing 14 slightly-different looks. They needed one warm, repeatable identity their franchisees could actually run, day to day.

§ 02 - Approach

I built a kit, not just a logo: flexible menu grids, signage templates, cup and bag artwork, and seasonal promo layouts a store manager can update in an afternoon. Having worked a cafe floor myself, I designed for spills, rushes and real budgets.

[ Identity ]

Fig. 02

02/06

Identity - Morning Hours Co.

[ Packaging ]

Fig. 03

03/06

Packaging - Morning Hours Co.

[ Signage ]

Fig. 04

04/06

Signage - Morning Hours Co.

“Aurelia gets hospitality from behind the counter. The new look went up across every store without a single 'how do I use this' email.”

- Dani P., Operations - Morning Hours Co.

§ 03 - Scope & Details

Client

Morning Hours Co.

Year

2023

Morning Hours CoffeeTM

Morning Hours Coffee^TM