GME Land, Marine, Commercial and Kingray^TM

Client: GME
Year: 2022
Category: Branding
Role: Lead designer
Deliverables: Identity, Microsite, Print collateral, Packaging, Sales Rep Kits, Pull-Up Banners, Brand Collabs

[ hero image - GME Land, Marine, Commercial and Kingray ]

Fig. 01 - GME final system

Fig. 01.00

§ 01 - Brief

Greenline's home brand spanned 40 products in mismatched packs. They wanted shelf presence that felt considered but stayed cheap to print.

§ 02 - Approach

One grid, two inks, and a growing set of hand-drawn botanical marks, so a new SKU is a half-day, not a rebrand. The illustration set doubles as social content.

§ Outcome

A more recognisable shelf presence at lower production complexity.

[ Identity ]

Fig. 02

02/06

Identity - GME

[ Microsite ]

Fig. 03

03/06

Microsite - GME

[ Print collateral ]

Fig. 04

04/06

Print collateral - GME

“Our private label finally looks like a brand people choose on purpose.”

- James L., Category Manager - Greenline

§ 03 - Scope & Details

Client

GME

Year

2022

GME Land, Marine, Commercial and KingrayTM

GME Land, Marine, Commercial and Kingray^TM