Aurelia Jiang®
Open Q3 ’26
§ About - est. 2009

Designer & illustrator®, in-house and freelance, from Sydney.

[ portrait - to be replaced ]
Fig. P.01
Studio, 2025
§ 01 - Biography

Placeholder biography until final copy is provided.

These days I lead design and marketing at Leaf Café & Co, a Sydney hospitality group, so I design knowing how a business really works: budgets, deadlines, customers and all. I get the business side, not just the pretty side.

My work runs on two warm channels: dependable branding, print and packaging by day, and a personal vector illustration practice (girl things, street vibes, a little Japanese influence) on the side. Same hand, same name, both.

§ 02 - Experience
17 years across three tracks: agency, in-house and freelance.
Agency
Branding & corporate-identity studios
2010-13Designer - Appetite Branding
2013Designer - Bullet Studios
2006-07Designer - Rave Marketing
In-house
Hospitality, telecom, FMCG & vision
2018-nowMarketing Design Manager - Leaf Café & Co
2018Marketing Design Manager - Selpak
2013-17Lead Designer - Standard Comms (GME)
2009-10Graphic Designer - Brien Holden Vision
Freelance
Illustration & commissions
NowPersonal vector illustration
2016Commissioned illustration
2010Channel 9 'Magical Tales'
2009Eminence Symphonic Orchestra
§ 03 - Practice
- 01
Branding & identity
Small-team, repeatable systems
- 02
Print & packaging
FMCG, specialty, manuals
- 03
Illustration
Vector, risograph, editorial spots
- 04
UI
App screens, design systems
- 05
Hospitality
Menus, signage, cafe branding
- 06
Business savvy
Design + marketing lead, hospitality
§ 04 - Education
BA Visual Communication, KvB Institute2002-04
Certificate IV in Digital MediaCourse
Higher School Certificate, St Catherine's1996-01
English, French & Pidgin EnglishEN·FR