Greenline Grocer^TM

Client: Greenline
Year: 2022
Category: Branding
Role: Lead designer
Deliverables: Identity, Packaging System, Illustration

[ hero image - Greenline Grocer ]

Fig. 01 - Greenline final system

Fig. 01.00

§ 01 - Brief

Greenline's home brand spanned 40 products in mismatched packs. They wanted shelf presence that felt considered but stayed cheap to print.

§ 02 - Approach

One grid, two inks, and a growing set of hand-drawn botanical marks, so a new SKU is a half-day, not a rebrand. The illustration set doubles as social content.

[ Identity ]

Fig. 02

02/06

Identity - Greenline

[ Packaging System ]

Fig. 03

03/06

Packaging System - Greenline

[ Illustration ]

Fig. 04

04/06

Illustration - Greenline

“Our private label finally looks like a brand people choose on purpose.”

- James L., Category Manager - Greenline

§ 03 - Scope & Details

Client

Greenline

Year

2022

Greenline GrocerTM

Greenline Grocer^TM